Chicken Case Study Example | Topics and Well Written Essays - 500 words

Chicken - Case Study Example Problems The increased advertising expenses forced the company to increase the net price of the products. In the article, the writers Belch and Belch point out that in the past 10years, the company paid out most of its promotional spending towards consumers in Free Standing Inserts (FSIs) in Sunday newspapers containing coupon offers. As a result, many consumers were found purchasing tuna from local brands or a brand which was on promotion or which offered the lowest shelf price. Chicken of the Sea as well as other major companies faces increasing competition from local brands which are usually priced lower than the national brands. The company’s call for ‘reduction in media advertising and increased emphasis on sales promotion’, as well as the development of local label brands resulted in a change in power from manufacturer to the retailers (Belch & Belch). The profit earning margin on canned tuna has gone down as retailers demand lower price and more trade allow ances. A big question aroused; whether the company could afford to preserve Jessica Simpson, a rising pop star as a spokesperson for the company since her fame and reputation were at peak so was her remuneration too.

A Farewell to Arms Essay Example | Topics and Well Written Essays - 750 words - 1

A Farewell to Arms - Essay Example The researcher states that the novel’s plot wholly conforms to the standard pattern of tragedy wherein the start, development, and the conclusion of the plot-structure is marked by the well-known stages of exposition, complication, climax, crisis, anticlimax, and denouement. The 41 chapters of the novel show the rising and falling action running through the various stages; beginning with the introduction and exposition of the action centering on Frederic. It then leads to complication of the action by the new factor of love, which pulls the hero in the direction opposite to that of the war. The rising action reaches a climax in the wounding of the hero in the war front, then the action taking a downward journey leading to the crisis. The turning point in the fortune of the hero is in his desertion of war in the Caporetto retreat, then reaching the anticlimax of the falling action in the hero’s migration along with Catherine from Italy to Switzerland. It ends with the ca tastrophe or denouement in the death of Catherine leaving the hero alone and bitter. Thus, the novel’s patterning is modeled on the plot structure of a classic tragedy. The exposition is in the introduction where we are introduced to the novel’s setting, war-torn Italy, the major characters, their conflicts and the dramatic tensions working against the characters. He builds up suspense through the arousal of the readers’ expectations followed by their ironic reversals.... Frederic’s duty as a soldier and his love for Catherine pull him in separate directions. The activating incident if Frederic’s wounding which makes it possible for Catherine to nurse him and for the couple to fall in love. The rising action is marked by numerous coquettish games that Frederic and Catherine had. These fetish actions foreshadow their affection for one other. This is further demonstrated in their final days together, prior to Frederic’s departure to the front zero by the demands of love in competition with his life beyond their relationship. The rising action is also characterized by complications in the form Frederic’s growing affection for Catherine, his injury and her graveness. By the time Frederic is about to go back to the front, they realize that Catherine is three months pregnant (Hemmingway 149). Frederic sees a life he could have with Catherine as they live in Milan. Catherine’s pregnancy and the call to report to the front, however, divide Frederic’s loyalties, trapping him between two desires. The climax of the novel is the disastrous retreat at Caporetto and Frederic’s near-execution by the carabinieri, which utterly changes his attitude toward the war (Hemmingway 152). Frederic’s action during the Caporetto retreat becomes the turning point of the conflict between war and love. In shooting the Italian sergeant for desertion but then deserting the war himself, Frederic’s disillusionment with battlefield bravery is complete. He commits himself to his love for Catherine. The falling action comes is when Frederic decides to flee and abandon the army marking his farewell to arms. Frederic and Catherine idyllic time together in Stresa, an Italian town, may seem an odd setting for a story’s falling action. Nevertheless, as

Protein isolation Lab Report Example | Topics and Well Written Essays - 500 words

Protein isolation - Lab Report Example The aim of the experiment is to isolate, purify and identify Rubsico in spinach leaves using Ammonium sulphate, spectrophotometry, and electrophoresis and ion exchange techniques. Spinach leaves were described, homogenized and rubisco isolated using two grades of ammonium sulphate concentrations (37 % and 50%). Filtrates and supernatants were tested using appropriate techniques to ascertain successful isolation. (Robinson, Streusand, Chatfield and Portis, 1988) The isolate was then purified using DEAE Cellulose fast flow ion exchange chromatography and bound proteins eluted using different shades of salt concentration. Purified proteins were run on a SDS-gel electrophoresis to identify the isolate (Robinson, Streusand, Chatfield and Portis , 1988). Ammonium sulphate (salt) precipitates proteins by altering hydrogen bond interaction between protein and water molecules. Ammonium sulphate a high affinity for water molecules displaces protein molecules (lowers the solubility) thereby causing precipitation. Different protein molecules precipitate at different concentrations of ammonium sulphate and at the rate at which it is added. The effect of salt concentration on the isolation of rubisco is shown on figure 1. The absence of the rubisco band on sample p2 (protein isolated at 50 % salt concentration) shows a significant amount of the protein was isolated at 37% concentrations of ammonium sulphate. A protein molecular weight ladder shown in figure 2 was used to establish a calibration curve that used to identify the protein isolate. Figure 1 The effect of salt concentration on the isolation of proteins; the top arrows represent the samples ( from left to right: MW ladder, leaf extract filtrate, Supernatant of first precipitate (S37%), Pellet of first precipitate (S37%) at low salt, Pellet of first precipitate (S37%) at medium salt, Pellet of

Investigation of REDBULL Research Paper Example | Topics and Well Written Essays - 1750 words

Investigation of REDBULL - Research Paper Example caffeine and glucose on the cognitive and cardiovascular performances of students during a two hour long lecture. An interventional study was conducted to test whether stimulation (caffeine, caffeine + glucose, glucose drink) can effect physiological and cognitive changes in an individual within a controlled environment amongst 16 students. The participants were required to fill out a lifestyle questionnaire after which their cardiovascular parameters (i.e. heart rate and MAP) and cognitive performance (via a reaction time test) were assessed. Subsequently, they were asked to consume a 250 ml drink on 7 different occasions, from a selection of the following beverages: water, red bull, red bull with no added sugar and soft drink. The participants were then asked to wear an ambulatory device during a 2 hour lecture which was set to read their heart rate and blood pressure every 30 min. At the end of the 2 hour lecture, the participants were required to undertake a repeat reaction time test. ... Thus, it can be concluded that the consumption of Energy Drinks results in an improvement in cardiovascular and cognitive performance and both the glucose and the caffeine component have a contributory role in the improvement of these parameters. Introduction: Over the last few decades, there has been a witnessed increase in popularity of diet/health food and other food fads, and a concurrent rise in the popularity and demand for functional foods, an example of which are energy drinks, such as Red Bull (Smit et al., 2004; Finnegan, 2003). Energy Drinks are categorized as â€Å"stimulant drinks,† which have been defined by the Stimulant Drinks Committee as ‘a beverage which typically contains caffeine, taurine and vitamin(s) and may contain an energy source (e.g. carbohydrate) and/or other substance(s), marketed for the specific purpose of providing real or perceived enhanced physiological and/or performance effects (Stimulant Drinks Committee, 2003, p. iv).’ The m anufacturers of Energy Drinks claim that such drinks enhance both mental and physical functions, resulting in improved physical endurance, increased alertness and concentration, augmented reaction speed and an elevated mood (Kim, 2003; Kaminer, 2010). â€Å"Energy Drinks† are so called because they are thought to be stimulant in nature, providing the consumers with an instant boost of energy and alertness and decreasing lethargy and sleepiness, have been present in the global market in their current guise from the late nineties, but under the banner stimulant drinks, these have been sold and marketed for many years, and have been gaining widespread fame ever since (Kim, 2003). For example, Lucozade, a UK branded energy

The Body Shop Essay Example for Free

The Body Shop Essay Introduction The body shop was founded by Dame Anita Roddick in the year 1976. However on July 12, 2006 body shop was delisted from the London stock exchange and is currently being operated under independent management under the L’Oreal group with the able guidance of current CEO Sophie Gassperment. The body shop has been in the personal grooming and toiletries industry since 1976. Over the years the body shop has gained reputation in being one of the leading brands in the industry which not only focusses on an individual well-being but also the well-being of the planet and all associated with the company. The body shop has 2500 stores in over 60 countries Market share and competition The sales estimations of body shop show that a sales transaction is made every 0.4 seconds and has a existing customer base of 77 million up until 2011. The body shop annual sales is 855 million euros and operating profit is 77 million euros with an estimated growth of 13.9% annually. Product description Beer shampoo and conditioner 2in 1 The product contains actual beer which provides shine bounce and volume to the hair. USP’s 2 in 1 shampoo +conditioner Made from 100% natural and organic product Volumizing shampoo Anti-frizz shampoo Moisturizes hair Suitable for all hair types Customer value The product suits all hair types of both men and women providing them with same results of shiny glossy and soft hair. It will enable the customer to not only save time but also save money as they would not have to spend on buying separate bottles of shampoo and conditioner. Target Market

Wide Area Network (WAN)

Wide Area Network (WAN) 1. Abstract WAN Wide Area Network is a communication network that make use of existing technology to connect local area network into a larger working network which may cover both national and international location. Wide Area Network allows a company to make use of common resources in order to operate, internal functions such as sales, production, development, marketing and accounting can be shared with authorized locations through this sort of network application. So thats why it is so important today. In this paper, I am going to demonstrates the techniques required for computer network from technology, architecture, media, protocol and routing algorithm based on the OSI seven layer model. 2. Introduction Bambi Co., Ltd. decided to implement a Wide Area Network between their two site in two different countries. As the network engineer of the company, is responsible to study, plan, design and implementation of a Wide Area Network for connecting two sites local area network. The requirement by the company that made the WAN a necessity are enumerated. The choice of WAN, hardware and the software is explained within the context of the needs of the company. Finally the benefits accruing to the company are identified and determined. 3. Company Background Bambi Co., Ltd. has two sites located in two different countries. Site A, the main office which located in Hong Kong and Site B, a factory which located in Shenzhen, the mainland China. In Site A, there are around 10 client workstations and Site B around 40 client workstations. There are three servers located in Site A, they are the domain server, email server and content management server. Another domain server also located in Site B, it mainly provide the services for Shenzhen users. 4. User requirement 4.1 Functionality On most of the users, their main concern is application available from the network. This including the following matters: 4.1.1 Fast response time Response time is the time between entering a command or keystroke and the execution of the command deliver a response. For users on Bambi Co., Ltd. environment, response time is the response running application or access from/to the servers, transmission of information as well as access to Internet. 4.1.2 High throughput The throughput environment on the company can be expected to be high. It can be expected that the throughput usage on the network will involve many users frequently access to the server and also to the Internet at same time. 4.2 Scalability The WAN implementation is expected to be function for a minimum of 5 years without the needs of upgrade the network equipments or rewiring the horizontal or vertical cable. 4.3 Adaptability The WAN implementation must be flexible enough to meet the demand of ever-growing needs of technologies when they become available. It might included with newer switching technology, more secure or faster router incorporating with new routing protocols and etc. Therefore, the WAN solution should be modular which allow added or swapped new network equipment with a minimum of network downtime. 4.4 Security The information transfer must be protected through the WAN environment. This is very important as to prevent the company data from stolen from their competitors. 4.5 Manageability The WAN implementation must be manageable and able to monitor by the network administrator. 4.6 Reliability Reliability of the WAN is important. The WAN must include fault-tolerance function and elements to give the stability of the network to reduce any unnecessary network downtime. 5. WAN solution 5.1 Regional Private Network Service Provider: Pacnet Type: MPLS VPN Bandwidth: 2Mbps Description: Connect between Bambi Co., Ltd. Site A and B 5.1.1 Introducing of MPLS and architecture MPLS stands for Multiprotocol Label Switching. It has been around for several years. It is standardized by IETF. (The Internet Engineering Task Force) Why multiprotocol? Since at the OSI 7 layer model, it operates between the layer 2 (Data Link Layer) and the layer 3 (Network Layer), so it often view as a 2.5 layer protocol. Conventional data packets are routed based on IP address and other information in the header. MPLS simplifies the forwarding function by taking a total different approach by introducing a connection oriented mechanism inside the connectionless IP network. Label switching indicates that the packets switched are no longer IPv4 or IPv6 packets and even Layer 2 frames when switched, but they are labeled. Below showing the MPLS header format. First 20-bits: Label value 20 22 bits: Three Experimental (EXP) bits, use for quality of service (QoS) 23 bit: Bottom of Stack (Bos) bit, 1 for bottom label, 0 otherwise 24 to 31 bits: Time To Live (TTL) 5.1.2 MPLS components and operation MPLS network comprise the following elements: Label Edge Router (LER): Router placed at the edge of the MPLS network Label Switching Router (LSR): MPLS capable router Label Switch Path (LSP): An ordered sequence of LSRs Label Distribution Protocol (LDP): Set of procedures by which LSRs establish LSPs In MPLS network, an optimal path is firstly determine and tag. When packets enter the MPLS network, the input router and switch uses the layer 3 header to assign the packets to one of this predetermine path. MPLS using a label stacking process to better handle the traffic. A label is attached to the end to end path information in the packet. The label together with the data packet as it cross the network. All other routers along the path use the label to determine the next hop address instead of the IP address. Since this device only operates on the information in the label, processor-intensive analysis and classification of the layer 3 header occur only at the entrance to the network. This remove much of the overhead used in the network and therefore, speed up the overall processing of data. 5.1.3 MPLS Protocols MPLS use 2 protocols to establish the LSP, they are: MPLS Routing protocol Distribute topology information only. Interior gateway protocol such as OSPF, IS-, BGP-4 is normally use. MPLS Signaling protocol Information for program the switching fabric. RSVP-TE and LDP is used. 5.1.4 MPLS VPN MPLS Virtual Private Networks (VPN) is the most popular and widespread implementation of MPLS technology. A VPN provide communication at OSI layer 2 or 3. VPN is protected by strong encryption. In general, the data travel across the VPN is not visible and encapsulated. MPLS is well suited for VPN because of its characteristics. 5.2 Internet Connection Service Provider: Pacnet Type: SHDSL Bandwidth: 4Mbps downstream/4Mbps upstream Description: Applied at Site A. By the way, the WAN connection will be allowed the Internet share with Site B office. In order to fulfill both sites demand, Single High Speed Digital Subscriber Line (SHDSL) has chosen. SHDSL is one of the DSL family technology. Similar with other SDSL service, the upstream and downstream data rates are equal. One of its advantage of SHDSL is its high symmetric data rates with guaranteed bandwidth and low interference. In Bambi Co., Ltd. a 4M/4M speed line is using for their Internet connection. 6. Ethernet Standard CAT 6 (Category 6) twisted-pair UTP is using under Bambi Co., Ltd. LAN environment. Its Gigabit Ethernet cable standard which bandwidth up to 400MHz and over a range of 100 m. It meet up the ANSI/TIA-568-B.2-1 performance specification. 7. Network Environment Overview 7.1 Entire Network Diagram 7.2 Hardware/Software description 7.3 Network configuration 7.3.1 Protocol and LAN segments With the popularity of the Internet, TCP/IP become the most popular protocol. In Bambi Co., Ltd. only TCP/IP protocol allowed to be implement on the network environment. All servers and desktop PCs located on Site A and B will have static addresses, while notebook PCs will obtain addresses by utilizing Dynamic Host Configuration Protocol (DHCP). IPv4 will be chosen as the type. Compare with IPv6, IPv4 had been around for many years, there are much more hardware and software supports. 8. Security The following is the security arrangement for protect companys data: 8.1 Authentication Each staff sign an individual login id for access their workstation and server resource like the email. The password establishes complexity level with minimum length of 5 characters. The password will enforce change every 3 months. 8.2 Authorization Only some authorize staffs with Internet connection. This prevent the data disclose by FTP, web mail or any online storage. 8.3 Audit The email server is able to keep logging which allow the administrative staff trace whether any company important data disclose by email. 8.4 Monitor The firewall and switch are able to monitor the network for suspicious activity. For example, if the firewall detect heavy traffic or overload session, it will send email alert to the network administrator. 8.5 Virus Protection Some kind of computer virus will steal infected computers data. So every servers and client workstations has install a memory resident antivirus software for protection. The UMT firewall also provide gateway antivirus function which prevent virus from the layer 2 level. 8.6 Encryption The MPLS VPN deployed to be high security network tunnel. The data transmit between site A and B office with strong encryption. 9. Conclusion In the user requirement chapter, 6 requirements were outlined. We summarize the benefits from applying the MPLS as below: 9.1 Functionality No performance bottleneck of CPE VPN devices Reduced network latency Guaranteed SLA (Service level agreement) for time critical applications Supports the delivery of services with QoS (Quality of service) guarantees 9.2 Scalability Highly scalable since no site to site peering is required and reconfiguration of VPN devices. 9.3 Adaptability Multiple connection type and bandwidth selection (e.g. ATM, Metro Ethernet, Broadband, etc.) 9.4 Security Private network completely isolated from Internet. 9.5 Manageability Customer is able to complete control their own routing. 9.6 Reliability Enable fast restoration from failures The network design presented here meets all those objectives. Both for today and in the future. 10. Reference Rosen, E., Viswanathan, A. and Callon, R. (2001) Multiprotocol Label Switching Architecture, IETF Documents, [Online] Available from: http://tools.ietf.org/html/rfc3031, [accessed on 07/03/10] PACNET 2010: Pacnet Domestic IP VPN Available on: http://hk.pacnet.com/network/domestic-ip-vpn/, [accessed on 13/03/10] Bates, R. (2002) Broadband Telecommunications Handbook. 2nd edition. McGraw-Hill Professional, Columbus. Guichard, B. PepeInjak, I. and Apcar, J. (2003) MPLS and VPN Architectures, Volume II. Cisco Press, Indiana. Ghein, L. (2007) MPLS Fundamentals. Cisco Press, Indiana. Jamison, S. Cardarelli, M. and Hanley, S. (2007) Essential SharePoint 2007. Pearson Education, Inc., Boston.

Edgar Allen Poe :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The gothic short stories and poems of Edgar Allan Poe are so outstanding that they are still being read today. He only lived for forty years yet made such a huge impact on literature. Poe tells Thomas W. Fredrick in a letter, why he became a writer. â€Å" Depend upon it, after all, Thomas, Literature is the most noble of professions. In fact, it is about the only one fit for a man. For my own part, there is no seducing me from the path.†(Edgar Allan Poe’s Life, intro page) The word that best describes the life and works of Edgar Allan Poe would have to be mystery. Not only is it seen in his literary works, but in his life as well.   Ã‚  Ã‚  Ã‚  Ã‚  Edgar Allan Poe was born in Boston on January 19, 1809 to Elizabeth Arnold Poe and David Poe Jr. His parents were both actors who hardly made enough money to live on. Edgar had two siblings, an older brother named William Henry, who lived with relatives in Baltimore, and a baby sister named Rosalie. When Edgar was about two years old, his father died, or disappeared (no one knows for sure). Shortly after, his mother died of tuberculosis, the two children were all alone. In 1811,a t the age of two, Poe was taken in by John and Frances Allan. Mr. Allan Refused to adopt Edgar but said he could stay with them. Rosalie was taken by another family.   Ã‚  Ã‚  Ã‚  Ã‚  Poe lived in Richmond until he was six years old, then the Allans and Poe moved to Scotland. Poe attended school at Irvine Grammar School and for several years at Manor House School in Stoke Newington. (The Manor may have been reproduced in some of the darkly romantic houses in Poe’s stories). When Edgar was eleven the Allan’s returned to Richmond. There he went to school at an English and Classical School attended by the more wealthy children. At this time, Edgar began to notice how diffrent he was and began to feel bitterness towards his mother and Mr. Allan. He expressed his feelings at age sixteen, when he began to write poems and short stories. He became very arrogant and didn’t get along with anyone.