Scotland the Brand Essay Example | Topics and Well Written Essays - 4000 words

Scotland the Brand - Essay Example they use to send marketing messages to their consumers, the relationship they have with their top clients and best customers for tourist activities, the nature of the message itself and finally they need an understanding of the marketing mix for tourism. To get a better understanding of these aspects, it would be useful to examine them individually and in detail. While the message itself can be differentiated and segmented as per the needs of the market, the channels with which the message is sent to international consumers of tourism must always be integrated with each other. It has often been noted that marketing is intricate field and when ideas from one market are exported to another the chances of successful market capture vary considerably (Brown, 1995). Integrated marketing communication is a set of parameters, tools and techniques which increase the chance of a marketing campaign being successful across several different markets. However, it must be applied carefully and with a thorough analysis of the factors involved. Since Scotland needs to establish itself as a brand for tourism in international terms, any international marketing campaign will need to consider several marketing related issues which can come when marketing is broadened towards the global arena (Schultz, 1996). Scotland has to be sold as a global brand with established public relations, and confirm the acceptance of the tourism laws followed in Scotland. In recent times, Scotland as a brand must also confirm itself as a ‘good’ ethical tourism destination (Adams, 2004). This idea of being an ethical destination comes from many directions but the most important one is the image of the country as a socially responsible country which can be successfully channelled through integrated marketing communications in an international marketing campaign. Additionally, the marketing message might need to handle the fundamental barrier of language. Although English has become the lingua franca

The Hot Zone :: essays research papers

Gripping Reality There are many challenges, and day-to-day obstacles that may challenge ones comfort zone. Not often can you find a book that challenges that zone. Richard Preston writes a gripping novel, The Hot Zone, about the deadly Ebola virus. Through gripping detail and realism, Preston accomplishes informing the reader, and challenges the comfort zone, about the Ebola virus between 1967 and 1993. Throughout this 26-year time period, several people became infected with Ebola. Preston first introduces a French man, Charles Monet. Monet had a submissive personality, and only seemed to connect with women. Following a climbing trip from Mount Elgon with one of his mistresses, Monet came down with a headache, and died. However a headache was not the only symptoms Monet had. â€Å"He leans over head on his knees, and brings up an incredible quality of blood from his stomach and spills it onto the floor. With a gasping groan, he falls unconscious. Then comes a sound like a bed sheet being torn in half, which is the sound for his bowls opening and venting blood†(23). As if this wasn’t a horrifying experience for a man to go through, this was not the beginning, nor the end to this virus. Fighting her way to the top, Lt. Col. Nancy Jaax, worked as a Biosafety Level 4 veterinary pathologist. As Level 4 pathologist, Jaax wore a space-type suit, and worked with extremely lethal airborne viruses. The space suit is the only thing that keeps Jaax safe from these deadly viruses. During the dissection of an Ebola infested monkey, the unthinkable happens. â€Å"She glanced down. Her glove. It was drenched in blood, Ebola blood, but now she saw the hole. It was a rip across the palm of the outer glove on her right hand†(87). The reader, and probably even Lt. Col. Nancy Jaax knows the painful, and grotesque death that will soon follow. Preston goes into great detail on each case, causing the reader to cringe at the reality that these cases happened to real people. Even amid today’s technology and medical advances things such as: â€Å"He coughs a deep cough and regurgitates something into the bag†¦ his lips are smeared with something slippery and red, mixed with black specks, as if he has been chewing coffee grounds†(17).

Abnormal behavior Essay

There are many factors that affect and produce abnormal behavior. Its aspects vary largely depending different factors. Abnormal behavior has many varying classifications. According to the   DSM-IV, there are 5 types of Axis that classify abnormal behavior. Out of these five, there is much importance on the effect of situational factors that can range from simple or grave in nature, nonetheless, situational factors provide a huge effect on abnormal behavior. The DSM-IV provides categorical classification that segregates mental disorders into different kinds or types from a basis of sets of criteria that possess defining features. The five types are the following: Axis I – Clinical Syndrome, Axis II – Personality Disorder and Mental Retardation, Axis III – Physical Disorder, Axis IV – Psycho-social stressors and Environmental Problems, and lastly, Axis V – Global Assessment of Functioning (GAF). See more: Homeless satire essay Abnormal behavior represents different effects. The causes and stimulants for this abnormal behavior may vary very uniquely. But every abnormal behavior condition can be consequences of genetic predisposition, developmental factors that influence, patterns learned due to response from situations, impact of acute or chronic life experiences, defective assumptions, and adaptation to situations. Excluding the genetic predisposition, abnormal behavior largely revolve around factors of different situations that may have started or aggravated the said abnormal behavior. The once normal behavior of people can change due to a very life-changing situation. Examples of these are traumatic events or major disasters that occurred in one’s life. Such disorders or abnormality may greatly have been caused by these kinds of situations which resulted to the change of the normal behavior into abnormal.

Imprisoned by Social Media - Free Essay Example

Sample details Pages: 6 Words: 1941 Downloads: 4 Date added: 2019/04/05 Category Society Essay Level High school Tags: Social Media Essay Did you like this example? The great Albert Einstein once said The day that technology will surpass our human interaction. The world will have a generation of idiots. Social Media is handicapping our youth of letting us as humans beings not think for ourselves. Don’t waste time! Our writers will create an original "Imprisoned by Social Media" essay for you Create order A man should be defined by his hard work and his success: not by his amount of followers and attention he gets. Whether we like it or not, Social Media, Internet, and all of technology are here to stay and growing every day. Social Media plays a big role in America and is brainwashing our youth in not giving us the right to think for ourselves. We need to stop making stupid people famous. Social media is the future of communication, online channels dedicated to community-based and platforms that increase and enhance the sharing of information. This new form of Social Media is the transfer of photos, texts, video, audio, and any information youre willing to share among other internet users. Platforms such as Facebook, Twitter, Tumbler, and LinkedIn have online communities where you can share a lot of information, personal or non-personal. The outcome of having these Social Medias is the amount of your information being exposed, promoted, searched, created, and disputed. The last thing anyone would want is all our information in the wrong hands. All it takes is one post for a number of people to be little you and everything you stand for. Social Media plays a big role everywhere around the World, mainly America. Social Media can open doors for some people making it easier for people to make contact and communicate with others. A lot of people are very shy and awkward when it comes to communication with other people the media eliminates it. Social Media is very good for our economy bringing opportunities to jobs and helping businesses grow by getting there name out there. It helps businesses able to buy supplies for whatever their needs are without wasting time and effort. Young adults are the foundation of Social Media. The founders of Facebook were all college roommates at Harvard University just wanted an easy way connect with other college students. Facebooks makes it easier to meet people, including making contact with old friends and catching up. This would help the older generation communicate with their old high school and college friends. Facebook and Twitter updates people whats going on in the world and wha ts trending. With all these positive outcomes that the older generations get, the youth get the short end of the stick. Social Media tries their best to cover up the bad, ugly truth about what it does to your health. The media can play with our emotions brainwashing you telling you what right from wrong. It strangles us from whats important and eats away your time, because we all want attention. We lack the face to face communication with family, friends, and others. We lose that spark in people. Social Media kills all types of relationships including: family, friends, and couples. Because you post one thing, its up for the whole world to see. The media fools people every day with gossips, rumors, and facts. Why are so attached? We the people like to instigate peoples business because we are curious. Our curiosity can messes with us emotionally with jealousy, lust, and hatred towards one another. The media is always in celebrities business. They are always trying to make someone look bad, because the more rating the more money. Most of the stuff we hear is all a lie. We cant trust the Internet and me dia for nothing and on top of that there people every day that hack people. The person that we think we know could be someone else; it is deceitful. Today, people idolize someone off there looks and money. People are very judgmental. Teenagers and young adults are at the age where they are most emotional. The Internet and Media does more harm than good to us. It causes natural disorders that can rub off on anyone that gets a negative vibe. All this websites can tear a person apart emotional, mentally, and physically. People like to cyberbully people and that is becoming a serious problem in America. Cyber bullying is when someone is tormented, threatened, harassed, embarrassed, humiliated, embarrassed or targeted by another person on the Internet and social media. People who have been cyber bullied have a high risk of depression and anxiety. Symptoms of cyber bullying are: loss of sleep and eating, increased feelings of sadness and loneliness, health complaints, and loss of interest in hobbies. Kids tend to miss and drop out of school, get poor grades, abuse drugs and alcohol, and have a low self-esteem. In worst cases; thoughts of hurting people, yourself, and suicidal thoughts. Use of social networks can cause personality and mental disorders in children, limited attention spans, face to face conversation, instant gratification, and Attention- Deficit Hyperactivity Disorder (ADHD). Social Media tends to distracts you and eats away your time for the wrong reasons. It holds you back from achieving Malcom Gladwells Outliers 10,000 hour rule. If you even want to be successful in anything you are going to have to put in10,000 hours. The Media keeps you from reach your goals and being successful. The media sucks you in and makes you lazy because your eyes are stuck on your phone or internet. Pupils grades have dropped enormously. Statistics show that students that use social media grades drop from a 3.82 GPA to a 3.06 GPA. Students test score have also dropped 20% from the abuse of social media. Networks like Facebook and Twitter are a direct cause for lost productivity at the workplace. 36% of workers said social networking was the biggest waste of time such as watching TV, video games, and shopping. In a 2012 study families reported spending less quality time with each other rose from 8% in 2000 to 32% in 2011. Also, another 32% spent text or on social media sites instead of communicating with one another during family holidays and gatherings. You can say this generation just had bad timing. Like Malcom Gladwells Outliers Matthew Effect. It explains that the date you were born on will have an effect on your whole life. To every problem there is a solution. If you have a social media addiction first thing to do is acknowledge you have a problem, and it is better to get that out the way then being in denial. Give yourself a certain amount of time like 20 minutes a day. If you get stuck your 20 minutes can turn into 2 hours and on and on. Give up social media for a couple days see how that goes, then try weeks and see how it goes then. If none of this is working, unfriend or unfollow the people that give you nothing but a negative vibe. Unfriend or unfollow the people that you really dont know or have no interest for. Doing this will make your News Feed smaller and take up less time. When youre mad last thing you do is be on social media you will end up doing and saying something you are going to regret. Think before you post stuff, act like your family, work, school is watching you. People have lost sport scholarship and jobs because they posted something on the Internet that made the person look di sgraceful to others. When you finished with the website or app sign out, it keeps you from getting little notifications that side-track you from doing whatever you were doing. It also makes you think twice like do I really need to waste my time and go through the hassle. If none of this works delete youre saved apps on phone and computer. If someone really needs to get a hold of you they will find a way to contact you. Find a hobby to do in your spare time, and find friends that will keep you busy. Love yourself, find ways to keep yourself motivated in order to reach your goals so you can be successful in your own eyes. In October 2006, a 13 year old girl named Megan Meier was founded in her bedroom closet hung to death. Megan had an attention deficit disorder and problems with depression in addition with problems with her weight. Five weeks before she killed herself she met a 16 year-old named Josh Evens on Myspace. They start to hit it off she said that there is finally a boy who thought she was really pretty. Mid-October, Josh began to say cruel things to Megan saying he doesnt want to be friends, and the world would be better off without you. The cyberbullying escalated with other classmates and friends joining in on taunting. 20 minutes later she hanged herself in her closet. After her death, Megans parents were informed that Josh was not a real person. Her old friend and neighbor made a fake account to mess with her and to get even. A federal jury indicted her on all four counts in 2008. Judge George Wu acquitted Drew in August 2009 and vacated the conviction. Its very sad that Megan went out like that, especially when the person wasnt even real. The Nation Youth Violence Prevention Resource Center estimates that over 30 percent of American youth are either a bully or a victim of bullying. However bullying is no longer a problem in the hallways, playgrounds, cafeterias, and classroom. Instead, technology is the new bullying from cell phones, social media websites and other online websites. According to the (CDC) Centers for Disease Control and Prevention, suicide is the third leading cause of death among young people with approximately 4,400 deaths every year just from social media. For every suicide there is a 100 suicide attempts. More than 14 percent of high school students have suicidal thoughts, and 7 percent have attempted suicide. Social Media can hurt more than just one person; it can hurt your loved ones, friends, and a community. I believe if we ever want to be successful in this world staying away from social media would be the smartest thing to do. Our actions should speak for us not our media posts on the internet. You get the wrong kind of attention on social media. You cant believe everything that is posted on the Internet. You cant even believe people on the media cause behind that computer screen it can be someone else. We lose that genuine in people when people all around have their business out and about to the public. We need to worry me about ourselves, then what others are doing. I wrote this paper because social media has been nothing but trouble to me. Friendships and Relationships with girls have been ruined over it. I have been fights on social media, and been in a fist fight with an individual over something dumb. My ability to focus in school has taken a tremendous fail. My grades have fallen due to being distracted and are now trying to recover. Yeah I have met and have been known through social media from people. In the End I wish I was never introduced to Social Media. In Conclusion, Social Media does more damage than good to our health. The Media is nothing but a brainwashing system trying to get all attention, and keep you distracted from whats important. We need to be a lot smarter than our phone. We give it the juice, the power to work, it shouldnt be working us. We are handicapping ourselves if we give into what the media says is right from wrong. As Albert Einstein said, The day that technology will surpass our human interaction. The world will have a generation of idiots.

Analysis Of The Stone Boy And Araby By James Joyce

Along with breaking big social norms and being able to mature and learn, these characters also change his or her’s worldviews after going through a life changing event. In â€Å"The Stone Boy† by Gina Berriault and â€Å"Araby by James Joyce, both of the main character’s view changed to viewing the world as harsh and terrible and viewing themselves as worthless. After Eugie’s death in â€Å"The Stone Boy†, Arnold starts to mature more so his is able to fill Eugie’s role in the family. Eugie had many jobs as the eldest son of the family that are now Arnold’s. The morning after Eugie’s death Arnold’s father comes inside and says that the cow, â€Å"...went up to the mountain last night and had her calf, most likely. Somebody’s got to go up and find her ‘fore†¦show more content†¦After going through the few stands left at the bazaar, the boy became quite enraged. He felt that everyone including God wa s holding him back from his dreams and desires. As he was â€Å"[gazing] up into darkness [he] saw [himself] as creature driven and derided by vanity; and [his] eyes burned with anguish and anger†(Joyce 5). The boy tries very hard to keep faith in God that one day he will bring his true love to him but as he keeps failing, that boy gets angrier. The boy keeps breaking the social norm specific to his society of being religious more and more because he believes that God is not helping him. He believes this because he thinks that God is supposed to help achieve all desires but God is not helping him right now. This leads him to believe that there is no God if he is not with his one and only true love. The boy used to be hopeful and positive thinking one day he will be united with his true love. But as time goes on and he is still alone, this leads the boy to actually mature and realize that he is worth nothing in the world. He starts to think he is just â€Å"creature driven and derided by vanity† and he has no worth. After many disappointments in the boy’s life he has just given up and accepted that he is worth nothing. Part of growing up is learning that in the real world, one is worth nothing. Life does have any special plans for anyone in life. This ideal was created because of the modernist

Bipolar Disorder ( Disorder ) - 1776 Words

Bipolar disorder, manic episode, is represented by persistently elevated or irritable mood and abnormal and persistent increase of goal directed activity or energy that lasts more than a week (DSM 5). Most of the time, the client presents with inflated self-esteem and grandiosity (DSM 5). In addition, only three hours of sleep may be enough for the patient to feel rested because he/she has a drecreased need for sleep (Tracy, 2012). Usually, the person presents with a pressure to talk without taking any break and is seen more talkative than he/she frequently is (DSM 5). Another symptom presented in the bipolar disorder, manic episode is flight of ideas or subjective experience (DSM 5). The patient may also loose attention for any†¦show more content†¦Even though most of the patients fully return to a functional level between the crises, approximately 30% of them report having severe difficulties in their work role function (Goodwin Jamison, 2007). When the patient has acut e mania, Haloperidol is the most used medication for its properties of rapid sedation (Goodwin Jamison, 2007). Another medication that is used is IM olanzapine to calm acute manic agitation (Goodwin Jamison, 2007). When the patient has extreme hyperactivity, typical antipsychotics are used to relieve symtoms of dehydration and cardiovascular stress (Goodwin Jamison, 2007). Lithium is a very common medication given to a patient with manic episodes (Goodwin Jamison, 2007). One important aspect to take into account with Lithium is that the dose should be administered downward as the mania starts to diminish to keep the blood level in a reasonable range (Goodwin Jamison, 2007). â€Å"Bipolar disorser can be severe and long term, or it can be mild with frequent episodes†(Simon, 2013). Patients with bipolar disorder frequently have higher rates of death from suicides, heart problems than the rest of the population (Simon, 2013). On the other hand, a patient that receives trea tment has a greater chance of survival (Simon, 2013). Based on the possible causes of bipolar disorders, which are thought to be a biological disorder

State Requirements for Parenting Plans Free Essays

State Requirements for Parenting Plans Carol Schelling PA415-01: Family Law Divorce Mediation Kaplan University State Requirements for Parenting Plans | |Carol Schelling | Memo To:Prof. H. From:Carol Schelling Date:12/20/2011 Re:Pennsylvania Parenting Plans Parenting Plans are very important. We will write a custom essay sample on State Requirements for Parenting Plans or any similar topic only for you Order Now They outline the responsibilities of the parents and clarify what is in the best interest of the child. Pennsylvania does not require a parenting plan according to 23 Pa. C. S. A. Section 5331. In Pennsylvania, it also depends on the county in which you live. For example: In Washington County, Pennsylvania they require parenting plans for contested custody cases. However, in Allegheny County, Pennsylvania they do not require parenting plans. My Day in Court When I went to gain more rights to my daughter, Christal; I first filed a Modification with the Court of Common Pleas. The reason I had to do this was there was already an Order of the Court already in place. In Pennsylvania, you are required to go to a â€Å"Parents Forever† Seminar. This is a four hour seminar that teaches parents how to co-parent. When I was done, I had to provide the Court with the certification of my completion. If I did not complete this requirement, I would have been held in contempt. After I showed the Court that I completed the seminar, I then had to go to custody conferences. They represent mediation. In the custody conferences, my ex-husband and I had to work out a parenting plan. When we agreed to the context of the agreement, we both received copies. After a couple of months, we then had to go to a custody conference and the conference officer reviewed the past months. When there was an issue, like when my ex-husband refused me visitation with Christal, she would help us come up with another parenting plan that worked better. After our first custody conference, I was awarded an extra day (Friday-Monday) to take my daughter to doctor and dentist appointments. At the time, she weighed only 48lbs at the age of 8! After our second conference, I was awarded another day. This time my visitation was from Friday- Tuesdays. I would then take her to school and drop her off. I asked for this, since I could not make all of her appointments on Mondays. In June of 2007, we agreed to every other week. This worked out well, since it was years since I got to spend a week with her. I also, had all week to take my daughter to appointments. She was also involved in therapy, since I had requested that in our first custody conference. She was regressing to the point that we had to put her back in pull-ups and start the potty training all over. She was also on the Binky, (aka: Pacifier), as well. In August, my ex had told the courts he would be out of state. Knowing this, the court allowed a telephone conference, so he could be present. He did not call at the required time. I had told the conference officer that Christal had stated that he was at his home and that they should call him, which they did. When he answered, the conference officer had told him that this was not allowed and that he had lied to the courts. As a punishment, the every other week stood. I then requested for a hearing, since I did not want to lose this time that I got to spend with Christal. Her father was trying to take it back to an every other weekend. Our hearing occurred in February of 2008. At this hearing, I provided letters that my ex had written, school documents, and witness testimony. My ex’s mother and girlfriend would not testify. Our Judge had told them that they were not asked. If they wanted to be a part of Christal’s life, they needed to testify. Christal was also spoken to by the judge on camera (judge’s chambers). Since there were so many issues with my ex’s side, our case went for a continuance. On Mother’s Day of the same year, we had our next hearing. In this hearing, my daughter’s therapist, ex-mother-in-law, ex-husband’s girlfriend all testified. Right before the end of our hearing, I had asked if I could rebut the first hearing. I had explained all the issues that I had encountered between the hearings. I was happy to find out that on my birthday, which is June 5, that I gained full-custody of my angel and that my ex cannot gain custody of her again. The courts took his every Wednesdays and his vacation during the summer away due to negligence. I lost my daughter in 2002, due to me not knowing what to expect going pro se and not having money. I gained her back due to my hard work and dedication to my daughter’s best interests and well-being. I included this in my memo, for the simple fact that not all cases are black and white. The law itself has a lot of gray areas. What one county requires, another does not. Same thing goes with states. You cannot be ignorant about the law. Pennsylvania My state does not require parenting plans, but they are implemented within the court process when filing for custody, modification of an order, and contempt of court order as expressed in my own case stated above. New Hampshire To file for parental rights or to modify an order, such as a divorce, legal separation, or parenting petition, you must include a parenting plan. In Rules of the Circuit Court of the State of New Hampshire-Family Division, Section2-Domestic Relations, 2. 8 Parenting Plans shows you what is required within your parenting plan, and the order of the contents. My Thoughts I like how New Hampshire requires the parenting plan, because it saves money and court time as well. References Child Custody Act, 23 Pa. C. S. A  § 5331 NH Court Rules, Rules of the Family Division of the State of NH, Section 2-Domestic Relations, Rule 2. 18 Bertin, M. (F ebruary 8, 2011). New Child Custody Act Ushers in Sweeping Changes. Obermayer Rebmann Maxwell Hippel LLP Attorneys At Law Retrieved on December 15, 2011 from www. obermayer. com/publications. php? action=viewsid=200 How to cite State Requirements for Parenting Plans, Papers