The Market Orientation of Coca-Cola Essay -- Business Management Studi

The Market Orientation of Coca-ColaI had researched the information by contacting the Coca-Colascustomer service help-line for an information pack and by contactingThe Coca-Cola Companys Industry and Consumer Affairs officer (AlnekaWarren) by email. I have also visited the Business library for further information relating to Coca-Cola and usedvarious textbooks and various web sites from the internet.The two marketing orientations are1. harvest-tide orientation2. Market orientationProduct orientationThis can be defined as An approach to business which places the mainfocus of attention upon the accomplish process and the product itself(Needham & Dransfield 1995).Market orientationMarket orientation is defined by Ian Chambers as A marketorientated business is angiotensin converting enzyme which continually identifies, reviews andanalyses consumers needs.Market orientation is reflected on the Coca-Cola Companys missionstatementConsumer demand drives everything we do. Another brief fr om theirmission statement includes We will serve consumers a all-embracing selectionof the nonalcoholic ready-to-drink beverages they want to drinkthroughout the day.Coca-Coca has an action orientation, instead of waiting for changeto happen it is at the leading edge, driving action forward.FindingsA market orientated organisation like Coca-Cola would? Know what its customers, consumer, client needs. As they know peoplelike Coca-Cola and want it available to them.? Understand ...